What is Wayfinding?
A frustration common to the fast-moving and contemporary office space is the lack of directional and informational signage. Staff, visitors and clients alike can often feel intimidated when presented with a complicated and new environment. A wayfinding rebrand is a practical and obvious solution to this problem, but what exactly is wayfinding in the first place and how can your office or business benefit from it?
In basic terms, wayfinding is a method of utilising office space through signage, graphic design and typography. This visual system helps workers and visitors navigate their way through locations in a simple and instinctive manner. An effective wayfinding rebrand can utilise a physical space so a person can follow visual cues in order to easily find their way to their preferred destination.
How is Wayfinding Used?
When we consider how daunting it can sometimes be to enter a new building for the first time the advantages of implementing a wayfinding system become very clear.People are often confronted with offices, corridors and entire floors ahead of them but with no directions specifying where they should go.
Being presented with visual instructions throughout a building to guide personnel is one immediate solution and benefit to having a wayfinding system in place. However, wayfinding signage systems can also integrate into an existing business environment in many other innovative ways.
Although primarily instructive, wayfinding systems can also be visually stimulating, decorative and can tie in with already existing branding. Logo’s, distinctive lettering and colour schemes are all potential ways in which an office can use wayfinding in order to impress identity, culture and company ethos as well as maintaining uniformity throughout a space.
Why Should a Business Consider a Wayfinding Rebrand?
Wayfinding signage can be as original or as practical as required. From the simple concept of marking each designated work area to full, expansive graphical guidance systems for larger spaces, this signage experience is a flexible way to promote efficiency and present directional instructions clearly. Common wayfinding solutions include information, area identification, and office direction signage as well as health, hazard and safety displays and symbols.
A wayfinding rebrand can include wall graphics, window displays, laminate wall signage as well as floor and ceiling directional-tracking graphics. Legibility, decoration, colour and typography are all conditional factors which can be utilised in order to highlight specific areas and environments.
What Benefits can a Business Expect?
With a wayfinding system in place workers and visitors can feel confident in their physical environment. Business benefits include immediate and accessible visitor information and clear journeying guidance for workers.
This form of graphical mapping means less reliance upon the need for verbal interaction thus increasing productivity. Wayfinding clarity also promotes environmental self-assuredness throughout the office and building space.
Our design team is ready and waiting to help you decide upon the perfect wayfinding solution for your business. We are here to bring you the benefit of all of our expertise in signage and graphical requirements. Our team will help you select the most appropriate lighting, materials and typography for your individual needs.
A wayfinding rebrand is a progressive and distinct advantage to any business and brings a creative and practical solution for conveying information in a clear and effective manner.